Another go at Facebook Ads

After what I felt was a fairly successful first attempt at gathering some Facebook "Likes" on our page, I thought I'd give it another shot targeting Males.

This time, I set the budget at only $2.00 and let it run for two days. I targeted Men between the ages of 18-44, with interests in #Paranormal and Reading Books.

So far, with only $0.44 remaining to be spent, the campaign has only produced 4 page likes. The click through rate is 3.92% but out of what was originally 800,000 potential reach, it has reached just 104 people.

There are several possibilities for what might have caused this one to fail so hard:

1. First. I'd guess is that having a budget of only $2.00 was just way too small for any real results. I'd imagine a minimum of $5.00-10.00 is required for reasonable results.
2. Second, I'd also guess the male demographic is probably much harder to get with things like books and paranormal experiences. Women seem to generally have a greater interest in that sort of thing.
3. Third, the ad was running on a Thursday and Friday which are probably not very prone to good results because the weekend is so close - maybe more so because Halloween is coming soon and they are paying more attention to friends and parties and such.

If we do more ads through Facebook for this project, which is doubtful if we don't get some more sales soon, I will definitely stick to what appears the be the bread and butter of the Paranormal crowd: women between 18-54. :)

Edit:

The ad closed with a total of 5 new likes. Definitely won't be trying to push this out to the men again!