We created the website on October 6th, 2013. (Paranormal America website)
We created the Facebook and Twitter pages on the same day. (Facebook Page or Twitter Feed)
As of 10/22/2013, we have 129 "Likes" on the pages and only "10" Twitter followers. We've had 195 unique visitors to the website - with a total of 384 visits.
Beginning with only myself and my wife, we gained around 35 Facebook likes in the first two days. The goal was to reach at least 1,000 likes for the page and eventually, that many sales on the book.
Original Theory:
We figured since we had engaged 50 people for stories, we'd have an instant fan base of those people plus anywhere from 10 to 25 of their close friends and family. We have one final announcement which we hope will draw more people in - which is the back cover of the paperback book including their names. We wanted to give them credit and also thought it would help urge them to promote the book!
Reality Lesson:
- While we can't be sure this has not worked to some small extent, it clearly wasn't as big of a deal to them as we hoped. If each of them had liked the page we would have started with 52 "Likes" and potentially hundreds more (52 x just 10 friends/family per original person = 520 "Likes").
- We may not have been persistent enough in making sure that they were all aware. Our original point of contact was Craigslist and many of them replied with anonymous proxy emails. We weren't getting responses from them (over 20 people) when trying to let them know we'd selected their stories.
- Having an eBook is interesting but it seems that a paperback is still the impressive kid on the block. When we announced a paperback coming soon, the interest seemed to be much greater.
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