So, I was under the assumption that my wife had invited all of her Facebook friends to like the Paranormal America page... but it turns out she hadn't actually asked them - only posted those previously mentioned status updates on her own time line.
Today, she went through and invited all 800+ of her friends and as of an hour later we're already up nearly 30 new Likes for the page and we've had a fairly large increase in people signing up for the free paperback giveaway.
I' not sure how much difference it would have made to original sales but I'll have to make sure she is more proactive next time we put anything out into the world. :)
Edit:
After a few days, the number of likes from her friends seems to have topped off at around 35. Still a nice boost but much like the ads I talked about in a previous post, the impact on sales was possibly zero.
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