October 25, 2013

Finding the perfect price point

Starting out, the price tag was $4.99 for Kindle and $11.99 for Paperback. We felt with the number of pages (220 for the printed book and about 155 estimated for Kindle) and the amount of work we put into it (not to mention each of the authors) it was a reasonable amount.

At this point, I'm starting to wonder how much the price has to do with the lack of sales. We're getting people to the site and they are clicking the link but few are buying.

There are many factors to consider, and I know I'm being impatient. But we're already stalling and it hasn't even been a couple of weeks. I'm afraid it will get even worse if we don't get at least some buzz going about the book to begin spreading the word for a longer term potential.

However, with that said, I dropped the price by $1.00 a moment ago. It will likely not show up on Amazon until late in the middle of the night. Hopefully that will yield a few sales and I would be reasonable confident it was due to the price since nothing much else would have changed other than the description, which I changed at the same time - so that will be a consideration to factor in with the results.

From Oct. 30 through Nov. 1, there will be a FREE promotion going on. After that, I'm going to test the book at $0.99 for a week or two and see if that works to build momentum. Slowly, I'll raise it back to $4.99.

Likely, I will not adjust the price of the paperback for quite some time because we need to sell a fair amount of them as it stands even at $11.99 to recoup the money spent getting that ready.

Edit:

The new price so far seems to have made no difference on sales, as we've been stuck at the same number for nearly 5 days. We've had just one new borrow in that time.

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